Branding is all about good company image and great customer feedback. However, even the biggest brands have some qualities, which do not exactly enhance their brand’s value. That’s why Clif Dickens thought of a unique way how to make fun of global brands, replacing their original slogans with something a little bit more honest.
The brilliancy of his work is in its simplicity: by putting things that people already know about these brands next to their logos, they seem even more true. Nonetheless, the brands remain at the top and we get a good laugh at them, a win-win situation for everyone!